- Attraction - the ability to attract traffic, leads, and customers
- Interest - the ability to hold the interest of customers over time
- Committed Relationship - customers who are fans, advocates and champions
- Conditioned Response - customers do what you ask of them (preferably: buy your stuff!)
It is all about assembling your own "Tribe"...a group of responsive
customers who care about what you say and share, because you
continually provide quality content and products.
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